Honda Gold Wing // 50th Anniversary Campaign

Shifting the perception of an icon to reach a new generation. For the 50th anniversary of the Honda Gold Wing, the challenge was to move away from the "armchair on wheels" image to appeal to a younger audience. I worked with the team to lead the visual direction of the "Go Fly" campaign focusing on the raw energy and freedom of the ride. This direction didn't just win the pitch—it defined the creative strategy for the entire global launch.

A sleek, modern motorcycle flying through a cloudy, sunset sky with the words 'GO FLY' in the center and a logo with wings and the text 'GOLDWING' in the bottom right corner.
A red and black motorcycle leaning into a turn on an open road during sunset with a scenic landscape and clouds in the background.

Using Gen AI to solve an asset crisis. We started the project with only one side-view photo of the new bike. To build a campaign without a full shoot, we trained a generative AI model on that single image to create a library of high-energy visuals. These concepts were so effective at capturing the "feeling" of the ride that the client credited them as the reason we won the pitch. They eventually served as the direct blueprint for the final campaign photoshoot.

Building the Look

Close-up of the front of a sleek, dark red sports car with a shiny finish, showing the headlight, part of the hood, and a sunset reflecting off the surface.
A woman wearing a motorcycle helmet and leather jacket riding a motorcycle at sunset with her hair flowing in the wind.
Motorcyclist in black riding a red touring motorcycle on a winding open road through rolling hills during sunset.
Two motorcyclists riding on a highway at sunset with a streaked sky and mountain landscape in the background.
A motorcyclist riding on a winding mountain road surrounded by dense trees with sunlight illuminating the scene.
A motorcyclist in black riding gear and helmet riding a black touring motorcycle on a busy multi-lane highway during sunset, with cars and trucks moving at high speed around him.
Footprints in the sandy beach with a motorcycle helmet in the foreground and a group of five people walking towards the sunset in the distance.
Inside a diner, a table with a sandwich, cups, and money near a large window, showing a desert highway and a motorcycle passing by.
A person riding a red touring motorcycle on an open highway at sunset with another rider following, with a scenic landscape and water body in the background.
Three motorcycles parked on a cliff edge overlooking a narrow river running through a canyon with rock walls.
A motorcyclist riding on a dirt track elevated high above and behind thick clouds during sunset, with a colorful sky and sunlight illuminating the scene.
A red motorcycle on an open road with a clear blue sky in the background.
A futuristic motorcycle flying through the clouds with a glow emanating from its front, promoting Honda's Gold Wing 2025 model.
Three smartphones displaying motorcycle and car images and a promotional app screen with the text "GO FLY" and the Honda logo.

Daytona Bike Week is a major event in the motorcycle world, and our Gold Wing clients were eager to make a strong impression. From merch drops and VIP events to local dealership activations, generative AI played a key role in helping us visualize how Go Fly could come to life..

Daytona Bike Week Concepts

A maroon touring motorcycle parked on a road in Daytona Beach at sunset, with an arch reading 'World's Most Famous Beach' and a sunset sky in the background.
Showroom with giant red sign reading 'GO FLY' and six red and black motorcycles and scooters displayed in front, with trees and a partly cloudy sky in the background.
People gathered at an outdoor event with a large illuminated 'GODIVA' sign, ocean in the background, cars and motorcycles on display, evening setting.
Three motorcycles displayed in a showroom with promotional posters in the background showing riding scenes and the phrase "GO FLY."
People wearing black and maroon hats with
Collage of five men in aviation-themed jackets with 'GO FLY' patches in various outdoor settings, some with motorcycles or aircraft, wearing sunglasses, helmets, or casual clothing.
A collage of six images featuring brown accessories and the phrase "GO FLY". The images include a pair of brown gloves with "GO" and "FLY" written on the fingers, a close-up of a person's face wearing sunglasses with "GO FLY" on the frame, a black wristwatch with "GO FLY" on the face, a pinkish-red luggage tag with "GO FLY," and a brown leather duffle bag with "GO FLY" in large gold letters, set outdoors during sunset.
A person riding a green touring motorcycle wearing a gold helmet, displayed in a showroom with vibrant images of roads and landscapes on the walls, and a white helmet with a wing design in the foreground.

My Role – Group Design Director
Design – Ryan Duda
Copy – Craig Herrick, Phil DeAngelis

Team