Group Design Director // Dentsu Creative + Merkle // ’21 - Present

Setting vision and standards for complex digital products, platforms, and brand-led experiences while staying hands-on for concept development and key design decisions. Guiding work through execution across design systems, e-commerce, activations, rebrands, apps, and websites, partnering closely with UX, strategy, and engineering to maintain clarity and quality as work scales. Incorporating AI into concept development and workflows where it meaningfully improves how teams explore, iterate, and deliver work.

Creative Director // Isobar // ‘15—‘21

Owned creative vision across a wide range of digital products, platforms, and campaigns. Led concept development and visual thinking from early ideas through execution, partnering closely with strategy, UX, and technology teams. In addition to core digital work, helped explore emerging experience formats–including early VR and AR–bringing the same level of clarity and design rigor to new platforms.

Associate Creative Director // Rosetta // ‘09—‘15

Part of a new wave of creative leadership brought in to strengthen conceptual thinking and raise the overall design bar. Focused on idea development, hands-on design, and setting a higher standard for visual quality across digital projects, while mentoring designers and contributing directly to the work.

Art Director // FCB // ‘00—‘09

Focused on concept and execution for integrated digital and campaign work. Translated ideas into clear visual systems and layouts, collaborating closely with writers, developers, and producers to bring concepts to life across digital and traditional channels.