Diageo Experience Portal

Diageo was launching a pilot program for an in-store kiosk to promote awareness of their beverage brands. Our solution: A flavor-driven, flexible look that encouraged exploration.

Two digital signage display boards, one showing a colorful cocktail recipe for a Blanco Margarita, and the other with the text 'Shake it. Stir it. Serve it. Sip it.' along with images of cocktails and a QR code.
Digital collage of various colorful, decorated cocktail drinks, some in animated splash and star shapes, with mobile app screens displaying drink recipes, flavor options, and mixing instructions.

We built our system around each drink’s distinct flavor profile. Using shapes and colors to represent those profiles gave us the tools to create unique graphics for any drink.

Flavor Building Blocks

Line drawing of various star and flower-shaped patterns scattered across the image.
A digital graphic design features a stylized lime margarita cocktail on a blue background with decorative starburst and splash elements, lime wedge garnish, and surrounding abstract shapes.
A colorful illustration featuring various cocktails and ingredients, including a Blanco Margarita with lime, a Mixed Berry Mint Julep, and an array of abstract decorative elements and geometric shapes.
A cocktail glass filled with a red berry drink, garnished with mint and berries, surrounded by abstract green and blue shapes and lines on a beige background.
Glass of iced, amber-colored cocktail garnished with a cherry and orange slice, set against abstract orange and dark background.
A pink cocktail in a tall glass with a salted rim, garnished with a lime wedge, against a yellow background with digital orange lines and white star-like sparkles.
A colorful cocktail garnished with fruit pieces, placed in front of a graphic background with abstract shapes and lines.
A pink bottled beverage with graffiti style label surrounded by abstract yellow lines and black and red circular shapes on an orange background.
A milkshake topped with whipped cream and a striped straw, shown on a stylized background with red circles and bubbles.
A lime margarita in a glass with a lime wedge on the rim, set against a colorful abstract background with sparkles and line designs.
Crown Royal Apple canned beverage in a green can with apple images, surrounded by abstract apple and bubble graphics on a green background.
A clear glass of iced cocktail garnished with a slice of watermelon and mint leaves, with colorful abstract background.
Four digital signage displays with promotional advertisements. The first shows a Crown Royal and ginger drink, the second promotes Smirnoff Peach Lemonade Iced Tea, the third features a cozy sweater weather message with patterned red, white, and beige background, and the fourth advertises drinks with a bright orange background and fruit images.
Screenshots of a mobile app interface for making cocktails, showing various screens including drink recipes, ingredient lists, flavor options, a map for tasting event invitations, and a beverage mixing feature.

Cocktail Code On Demand

To help with implementation our developers made a tool to help build these graphics. Everything was customizable, resulting in usable code to simplify workflow.

A digital art graphic of a cocktail glass filled with a pinkish-red drink, set against a red background with floating white star-shaped highlights and abstract white sparkles.

Team

My Role – Group Design Director
Design – Ryan Duda, TJ Kurek
Copy – David Stich
Dev – Darius Kirschner
Motion – Stephen Fishman