Intel Organic Intelligence

Translating complex AI data into a human story about the future of food. The global food system is at a turning point, and the challenge was to make Intel’s technology feel relevant to real life. As Group Design Director, I led the creation of an immersive, data-driven experience that blends organic nature with live greenhouse telemetry. By turning abstract data into a tangible narrative, we created a functional vision for how AI makes global agriculture more efficient, sustainable, and transparent.

A digital illustration of a grapevine with green and red grape clusters, overlaid with a stylized stock market chart with dotted lines and data points in a high-tech style, on a digital grid background.
Close-up of a cluster of red cherry tomatoes on the vine against a blurred blue background, with overlay text showing data metrics and a logo in the top left corner.

This was created as a long scrolling page. You can see each section below or take in the full experience here: orgintelligence.ai

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A collection of digital screens and graphics showcasing organic intelligence technology in agriculture, featuring tomatoes, data visualizations, and environmental monitoring information.
A marketing graphic for organic intelligence featuring a tomato, with text 'Organic Intelligence', logos for Intel and Nature Fresh Farms, a downward arrow with 'Explore', and the phrase 'Cultivated by nature, optimized by live data'.
Digital illustration with text highlighting global food waste, showing a green and blue abstract background and white dots forming a wave pattern. Text states that $1 trillion in food production is lost annually to supply chain disruptions.
Digital illustration of a stylized globe with a dotted pattern. Overlaid is a fact about global food supply: 'That means 1/3 of the world's food vanishes from the global supply chain.'
A digital 3D sphere made of tiny dots with the text '2X' at the center. On the left, text states 'And is projected to double by 2050,' with the word 'double' highlighted in green.
Graphic with text discussing efforts to eliminate food waste, mentioning that Intel and Nature Fresh Farms are creating a smarter supply chain by taking uncertainty out of agriculture.
An illustration of a data visualization with a plant-like graphic, showng green and orange spheres representing data points, with a black overlay displaying temperature, water savings, and service information for a greenhouse using predictive analytics and AI modeling.
A plant with green leaves and two red tomatoes at the bottom, set against a gradient blue to green background. Text on the right promotes Intel Xeon processor-based Dell Powerscale systems for fast data processing and increased yields.
A cluster of red tomatoes on the vine against a green and blue background with text about Intel Xeon processors and Dell Powerscale systems.
Clusters of ripe red tomatoes hanging on a vine against a blurred background, with a data overlay showing live farming metrics.
Tomato plant with red tomatoes on the vine, over a colorful background with a circular data visualization and text about a data ecosystem operated by Dell VxRail and Intel Xeon processors.
A glass greenhouses with tomato plants inside, and a display overlay showing a statistic about water usage—2,700,000 liters of water during the growing season for one acre of tomatoes in conventional farming.
Close-up of a tomato plant with ripe red tomatoes and a water droplet. Overlay with environmental data indicating 155,279 liters of water needed to produce a certain amount of food.
Digital water usage tracker overlaying a tomato plant with ripe tomatoes and green leaves.
A cluster of ripe red tomatoes hanging from a vine with green leaves against a blurred green and blue background, alongside text explaining Intel Xeon process data from Dell VxRail systems to increase yields.
A bunch of ripe red tomatoes growing on a vine, with a digital overlay showing live data about the farm's tomato yield in pounds and packages per month.
Close-up of ripe red tomatoes on the vine with labels indicating their status and details, highlighting use of AI in identifying ripeness and shipping stages.
Close-up of a ripe red tomato with a green calyx on top, against a blurred background of more tomatoes on the vine.
Graphic explaining Intel Xeon built-in accelerators for AI inference, featuring a central tomato image with text highlighting speed improvements, and additional details about supply chain optimization and AI camera control.
A digital webpage with a background image of the Earth from space, with a focus on the atmosphere and cloud formations. The text overlay reads: "Discover how Intel AI is modernizing every step of the supply chain from seed to shelf." There is a button labeled "Start Here."

Conceptual Playground

Balancing organic beauty with technical precision. The core challenge was finding a visual intersection between nature and technology. I directed the team through a phase of rapid exploration, leveraging generative AI to visualize data as a living element rather than a clinical one. This approach allowed us to quickly define a visual language that feels as innovative as the AI technology it describes.

Screenshots of various data analytics and graph dashboards with colorful charts, graphs, and visual representations of data.
Collection of abstract digital art images featuring colorful wave-like and mountain-like shapes, graphs, and data visualizations on screens.
Digital rendering of a globe made of blue dots on a dark background.
Collection of six digital graphic designs related to agriculture and technology, including a globe with green digital lines, a data visualization graph, a ripe tomato, a plant growing from soil, a pixelated digital crop image, and a pattern of technical graphics on a white background.
Close-up of a ripe red tomato on the vine and a cluster of cherry tomatoes on the vine.
Collage of five images featuring digital graphics and illustrations of nature, landscapes, and abstract scientific data visualizations.
A collage of six images related to agriculture and technology. Top left features text about organic intelligence and AI-powered agriculture. Top middle shows imagery of a farm with the caption 'The future of farming.' Top right displays data visualizations of neural network analysis. Bottom left depicts Earth with a message about climate disruptions. Bottom middle highlights water reuse statistics. Bottom right shows a greenhouse with tomato plants and yield data.
Two images of a red tomato with green stem, one with a solid background and the other with a digital dotted overlay, on a dark green digital background.

My Role – Group Design Director
Design – Ryan Duda, Steph Wulz, Charlotte Uddfors
Copy – Casey Aitken, Ellie Little
Motion & 3D – Andy Tanguay, Chanelle de Nysschen, James Mackin, Tom Stanton, Ben Sztukowski
Dev – Darius Kirschner, Russ Savage, Ciro Dias, Lucas Colombo

Team